The ‘hole’ truth... revealed!

Dr Kalim Khan, Director, Rizvi Management Institute and his colleague Cyrus Gonda’s book — ‘Seal the hole in the bucket’ — was launched by Bharat Dabholkar at a prominent SoBo bookstore on Thursday evening. Social entrepreneur Agnelo Rajesh Athaide was amongst the distinguished guests present at the event. With academicians and creative minds on the same platform, what ensued was a healthy debate on a range of topics including ‘consumer versus customer’ and the issue of whether celebrities really add value to products.
Bharat summarised the contents of the book beautifully — “One does not need a priest to reach God; it’s the intelligence of the priest that makes us dependent on him. Likewise, you don’t need a team of jargon-spouting experts to talk to your customer; knowledge and application of the basics, as described in the book, is enough,” Bharat stated. New beginnings, new thoughts... a perfect start to the new year!