This story is from January 23, 2010

Mahima's pure midnight indulgence

A unique cheese-and-wine ‘Midnight Sale’ organised by top-end designer store Kimaya in Mumbai.
Mahima's pure midnight indulgence
Shopping is no longer strictly a woman’s domain. Today, men are just as impulsive and love indulging in a bit of retail therapy here and there.
Ask the likes of Ayub Khan and Shekhar Suman who along with wife Alka attended an unique cheese-and-wine ‘Midnight Sale’ organised by top-end designer store Kimaya at its Juhu address. The city’s fashionistas showed up in full strength and quite literally shopped away right into the dizzying hours of the night.
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Doing the honours of announcing the start sale by striking the gong were the glamorous trio of Mahima Chaudhary, Monikangana Dutta and Jesse Randhawa and of course the store’s dynamic owner Pradeep Hirani. The guests were expertly guided through the various collections of India’s top designing names.
The night wasn’t just about shopping. The guests also had a chance to let the aromatic scents soothe their senses and pamper themselves with a relaxing foot massage. The event got off to a hectic start as shoppers, including Viveka Babajee, Divya Dutta, Anjana Sukhani, Kashmera Shah and Sanjeeda Sheikh kept themselves engrossed browsing through racks of clothes.
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