Designer Jhelum Gopal Dalvi and her mother Aarti Rele open a new boutique in Santacruz in Mumbai

Fashion-conscious folks in the city have a reason to celebrate as Jhelum, an all new store-in-store concept recently opened with much fanfare at Santacruz. The brainchild of entrepreneur-designer Jhelum Gopal Dalvi and her mother Aarti Rele, the boutique offers a unique experience in luxury, and festive and bridal fashion.
The evening saw the mom-daughter duo with Kaykasshan Patel host a preview to celebrate the opening of Jhelum in the presence of designers JJ Valaya, Manav Gangwani, Suneet Varma, Rina Dhaka and Varun Bahl.Specially dressed in looks from Jhelum were Divya Kumar Khosla, Krishika Lulla, Prashita Chaudhary, Rashmi Nigam, Isha Koppikar, Warda Nadiadwala, Madhoo Shah, Arti Surendranath, Resham Hemdev, Shriya Saran, Evelyn Sharma and Narmada Ahuja. Also seen at this bash were guests including Pinky Reddy, Ramona Narang, Rouble Nagi, Baba Siddiqui, Kunika Singh, Reshma Merchant, Poonam Soni, Seema Khan, Maheep Kapoor and Prateik.