The trailer launch of 'Baby' saw director Neeraj Pandey as well as Akshay Kumar face many questions about the film’s title, but the cast and the makers declined to reveal why the spy thriller is titled thus. But, Neeraj did talk about casting Akshay Kumar as a covert black op (operations) officer. Asked about the relentlessness of the lead character when beating baddies, the director said, “It is about people who won’t stop until you give them back.” He also revealed that he started working on this immediately after Special 26.
Taapsee Pannu and Madhurima Tuli were also present, as were Rana Daggubati and Kay Kay Menon along with producers Shital Bhatia, Vikram Malhotra and Bhushan Kumar. Baby, produced by T-Series, Friday Filmworks, Crouching Tiger Pictures and Cape of Good Films, releases January 23, 2014.