Yami Gautam launches the seven new collections of Nazraana at Lala Jugal Kishore Jewellers, Mahanagar in Lucknow

With the wedding season on in full swing, the timing was perfect for the launch of the new collections of jewellery by Nazraana at Lala Jugal Kishore Jewellers, Mahanagar. And doing the honours was actor Yami Gautam who launched the latest collection of diamond jewellery on Tuesday.
Considering that no wedding is complete without jewellery, Nazraana featuring seven new collections – Love, Infinity, Heritage, Spirituality, Contemporary, Floral and Men’s Luxury, makes for the perfect gift for newlyweds or even for the bride and the groom to wear themselves.
Telling us more about the collection, owner and jewellery designer at Lala Jugal Kishore Jewellers, Mahanagar, Tanya Rastogi said, “We have been introducing the latest jewellery designs in Lucknow since generations and our legacy has been one of exquisite craftsmanship and great designs. Nazraana is a great initiative by Rio Tinto to promote affordable diamond jewellery and we are happy to be showcasing it in our store. And Yami coming to launch the collection has added sparkle to the association.”
Meanwhile, Vikram Merchant, Manager of Rio Tinto Diamonds India, said that it was indeed a moment of pride for them to be associated with Lala Jugal Kishore Jewellers, Mahanagar who have made a name for themselves in the business for their unique designs and authenticity, with eleven generations continuing the tradition. Telling us about the reason for launching this new collection, Merchant said, “Indian weddings are not just a union of two people but coming together of two families. And with jewellery being an integral part of it, the new Nazraana collections will lend beauty to the bond. Our designs are unique and very affordable, which is ideal for gifting and also wearing. Nazraana, which takes its reference from royal gift-giving rituals of past eras, and weaves it into the gift-giving occasions of modern India, is also supported by Bollywood actress Yami Gautam as its brand ambassador.”