Every payment counts – EaseMyDeal’s mission to support India

In the digital era, where most platforms operate solely for profit, EaseMyDeal is setting itself apart with initiative and purpose. Since 1st April 2025, the company has contributed to a Nation-First donation model that turns every user transaction into a meaningful donation. Whether it is bill payments, mobile/DTH recharges, credit card applications, loan disbursements, flight/hotel bookings, digital gold investments, or even shopping from over 500 brand vouchers, EaseMyDeal contributes between ₹1 to ₹100 per transaction from its own pocket to the National Defence Fund, without charging users even a single extra rupee. The National Defence Fund is used for the welfare of members of the Armed Forces and their dependants.

What makes this initiative revolutionary is that EaseMyDeal is the first of its kind in the Indian FinTech sector. Unlike other UPI payment platforms, which charge high convenience fees, EaseMyDeal goes the extra mile by not only waiving such charges but also offering cashback on every payment—taking a patriotic step towards contributing to the nation while operating as a business.

But this is just the beginning; in the future, users will have the power to choose the funds they wish to support. Future app settings will allow users to choose from NGOs, the Prime Minister’s National Relief Fund, the National Foundation for Communal Harmony, funds by State Governments for medical relief to the poor, the National Illness Assistance Fund, the National Blood Transfusion Council, the National Sports Fund, the National Cultural Fund, the National Children’s Fund, the Swachh Bharat Kosh, the Clean Ganga Fund, and many more. These settings will help EaseMyDeal understand which fund to donate to, based on each user's transactions.

In doing so, it’s not just about building a customer base—it’s about building a community of everyday citizens who now have a new way to support the country through their transactions.

Owned and operated by Inditab Esolutions Pvt. Ltd., a company founded by Rishabh Shah, Rohan Raj Sehgal, and Gaurav Chhatwal, EaseMyDeal continues to be one of India’s fastest-growing FinTech platforms, offering a variety of services ranging from loans and credit cards to OTT subscriptions and travel bookings. The platform brings everything a modern user needs under one secure app.

As of now, the app features over 5,000 bank offers across more than 500 brands. Available on both Android and iOS, the EaseMyDeal app invites all Indians to become integral contributors to the nation’s causes.