This story is from March 4, 2012

Celebs at NVD Mirchi Music Awards

From techincal to popular categories, NVD Mirchi Music Awards, powered by MTS, had something for every achiever in the field of music. Beneath the glitz, glam and glitterati, what lay was sheer talent!
Celebs at NVD Mirchi Music Awards
They make us dance to their tunes and hum their numbers but little do we realize the amount of hard work and sleepless nights that go into their music. The recently held NVD Mirchi Music Awards, powered by MTS, was a much-needed recognition for those slogging behind the scene in the music fraternity.
Said composer Debajyoti Mishra, “Here, musicians were the stars. This is the first time that Kolkata has seen such an event happening.
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It’s completely different from the other run-ofthe-mill award ceremonies that are more of glitz, glamour and glitterati, and less of giving recognition to true talent.”
From lyricists to music composers, programmers and music arrangers, this was one award that was for everyone. Gaurab Chatterjee, popularly known as Gabu, who received the best upcoming music composer award, believes that the ceremony was truly unbiased. “I was a part of the initial screening process. From there, the winners were selected by yet another jury. My award came as a pleasant surprise. Such initiatives will definitely boost the morale of the Bengali music industry. It’s bound to motivate young people like me,” he said.
The Mirchi Music Awards were very special to singer-songwriter Anupam Roy, who was not only the most-nominated but was also the mostawarded star. “I’ll be forever indebted to lovers of Bengali music and the music fraternity in Kolkata,” he said. The best part of the award, however, was the fact that Mahishasuramardini — a part of the true blue Bengali culture for the last 80 years or so, won the ‘Sara Jibaner Gaan’ honour. Pt Ajoy Chakraborty also won the Lifetime Achievement Award for his contribution to the music industry. And that’s not all. The awards also honoured unsung heroes like accordion player YS Mulki and percussionist Subhen Dey.
“In most awards, only the popular and glamorous categories are kept, but here we found many people who work behind the scene being honoured. The awards encompassed a wide area from the music industry which should be appreciated,” said Srijato, who won the Best Lyricist award.
“This was a jury-based award and not by popular vote. Music that is good but not commercially acclaimed has been awarded, along with the commercial genre. This is just the beginning and we will definitely look forward to such an effort in the future,” said Indraadip Das Gupta, who won the award for Best Background Score of the year.
The ceremony was a success, thanks to title sponsor NVD Solar Ltd, powered by sponsor MTS and associate sponsor ITC Vivel Clear Glycerine Soap. Haldiram Prabhuji was the snack partner whereas the food partner was 6 Ballygunge Place. The after-party was a blast too thanks to Bacardi Music CDs and the outdoor and television partners were Peedee Outdoor and Star Jalsha.
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