New store launch in Jaipur that celebrates traditional weaving

Smriti and

Ayush Choudhary

, founders of

Cocoon Fine Rugs

, celebrated the opening of their new flagship gallery in Jaipur recently. The celebration was a visual treat for the guests as it featured artworks and installations crafted from woollen threads that are used to make exquisite rugs.

Co-hosted by design curator Sujata Bhandari, the soirée had the perfect combination of live music and lip smacking snacks, as guests witnessed the weaving traditions of Rajasthan. The gallery, located at D-12, Hanuman Nagar, opposite Gurudwara, Vaishali Nagar, celebrated the ethos of the state while paying tribute to the weaving traditions that they have nurtured over the last ten years.

Talking about the launch, Ayush Choudhary says “We are happy to launch the brand in Jaipur as the roots can be traced back to the city. Also, it was very important for me to be in a place that has a rich history and resonates with the philosophy of the brand. The beauty of Jaipur with its royal lineage and heritage has been home to and inspiration for many designers, both Indian and international. Amidst the palaces and forts of the city, this latest store is sure to capture the imagination of the design community and carpet aficionados.”