Eidi envelopes get a major upgrade

Eidi envelopes are getting a serious glow-up with personalised envelopes, wooden cases and cartoon character envelopes adorned with witty, localized puns and personalized calligraphy. We spoke to gifting brands and hamper curators to know more about the trend.

Magic in every envelope: Kids' Eid delight

Infusing a dash of fantasy into the cherished tradition, children are utterly enchanted by the whimsical presentation of their Eidi, particularly when it arrives in vibrant cartoon character envelopes or charming cheque book formats “Envelopes with animated characters and Eidi cheque books are flying off the shelves, turning the simple act of receiving money into a magical, storybook adventure. It's not just a gift; it's a pocket-sized burst of joy for them,” said Hyderabad-based Fatima Yaseen and Hajra Yaseen, who run a hamper curating business online, adding, “Very easy on the pocket, these are mostly being ordered by parents for their kids.”

Keepsake craze with acrylic envelopes and wooden cases

Beyond the simple exchange of money, a desire for lasting mementos is shaping this year's Eid gifting, with personalized keepsakes taking center stage. “We're seeing a beautiful shift towards Eidi that's both a gift and a memory. Those sleek acrylic envelopes, etched with their names, and elegant wooden cases, personalized – not just hold money but also a piece of the celebration. It's become a keepsake, a tangible reminder of the joy and love shared, long after the Eid festivities have ended,” said Sanya Mansuri, a resin artist and hamper curator.

‘Meme inspired designs featuring popular Internet humour or relatable Eid moments are trending. All these add a contemporary twist to the tradition making the gift feel fun and loved. Whether incorporating playful pop-up elements, clever colour schemes tailored to the person's personality or personal photos, these envelopes are all about making the experience memorable’

-Muskaan Lodha, founder of a gifting and desserts brand

What’s trending

-Digital and printable envelopes with personalised messages

-Eidi bouquets

-Meme-inspired designs

-Eidi cards