The banker's party!

ABN Amro bank launched its platinum credit card collection with a lot of hype and fanfare.

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Dino Morea (TOI Photo)Elegant and exquisite that’s how it was as ABN AMRO Bank NV (India) launched its Platinum Credit Card collection, designed by celebrated couturier Rohit Bal.
The swish set sauntered into this SoBo five-star venue and were greeted by Meera H Sanyal, corporate executive vice president & country executive, ABN AMRO, India, Jim Brown, senior executive vice president, head consumer clients Asia, ABN AMRO NV, and Sumant Kathpalia, executive vice president, head consumer banking, ABN AMRO, India.
Chhaya Momaya was the lady behind the setting. The guests were also treated to a banquet it was a fusion of European and Asian cuisine. But before the guests could partake of the feast, there was another feast awaiting them the Rohit Bal fashion show, featuring the country’s top models.
And then the Platinum People came on, walking the ramp to thunderous applause. There was Farhan Akhtar with his boyish smile, the shy Schauna and the handsome Bikram Saluja, Arti and Kailash Surendranath swirling to the beat, Devieka and Suresh Bhojwani, Nina Pillai with her sons Shiva and Krishna, Kunal and Gayatri Ganjawala, Dino Morea with his dimpled smile and Nandita Mahtani all showing off some stunning black-and-silver ensembles inspired by the designs of the ABN AMRO Platinum Card.

Enjoying the platinum experience were Nita Ambani with daughter Isha, Kumarmangalam Birla, Yash and Avanti Birla, Shekhar Suman, Annu Malek, Anil and Sabina Chopra, Anju Taraporevala, Ramona Narang, Narendra Kumar, Surily Goel, Juhi Chawla and Vinod Nayar among others.
FINANCE AND FANTASY: "At ABN AMRO, our ability to innovate in response to changing paradigms and customer influences has been a key strength. The juxtaposition of the two worlds of finance and fantasy in creating a unique designer credit card proposition is yet another highlight in this journey," said Meera H Sanyal.
STATUS SYMBOL: "Across the world, customers are seeking premium credit cards as a symbol of status and recognition. The positioning of these in the luxury space with a comprehensive set of financial, lifestyle and self-expressive benefits is an effort to lead and benchmark the category. We believe this is a very compelling proposition and will appeal to the sophisticated and discerning affluent customer in India," said Jim Brown.

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