Performance Driving Academy's launch in NOIDA

If the turnout at the inaugural Formula One season in India was any indicator, the nation, and its billion-plus population, is clearly enamoured with motorsports. And that’s an audience that every player, on and off the circuit, wants to cater to, as soon as possible.
In fact, just a couple of months after the grand success of F1, living up to its commitment of bringing the best international racing drivers to train passionate Indians, Mercedes-Benz has introduced India’s first Performance Driving Academy.There are just three other such institutes globally from the brand.
During the academy’s launch at the Buddh International Circuit in Noida recently, participants were trained on the high-performance AMG range from Mercedes-Benz. Present at the occasion were Peter Honegg, managing director and CEO, Mercedes-Benz India, Bernd Maylander, the official Formula One World Championship safety car driver, and Reinhold Renger, the chief instructor at the AMG Driving Academy. Speaking at the event, Honegg said, “With the Buddh Circuit, we have laid strong foundations together for motorsports in India. The F1 debut was just the beginning. Mercedes-Benz takes this step further by offering India’s first performance driving academy. Under the guidance of expert instructors who are themselves former race drivers and champions, our patrons will now have an opportunity to hone their driving skills. Performance driving has come of age in India, and the popularity of AMG is testimony to that.” Mercedes-Benz, along with Jaypee Sports International, has conceptualized the Performance Driving Academy to create a platform of high-octane experience for motorsports enthusiasts in India. The new academy will offer structured programmes to help groom new talent on the racing circuit.