Sexy Madame....These are the words, Akhil Duggar, creative director of Madame, used for the brand’s Spring Summer collection 2011. The launch took place at Shangri La’s Eros hotel, amidst Delhi’s who’s who.Oomph factor: The show, choreographed by Achala Sachdev, saw the top models, Aanchal Kumar, Lakshmi Rana and Indrani Dasgupta walking the ramp, in “a tantalizing collection” as Shalini Jain, watching it sitting in the front row, called it.
Sophie Choudry, the showstopper for the evening, who is also the brand ambassador of Madame, looked stunning in a green dress. “For me, what’s really important is the evening wear. Today, party wear is essential for girls, whether they are in Chandigarh, Indore, Mumbai or Delhi. Indian girls like to party, we can’t deny that,” she smiled.
Flower Power: Vandana Vadehra, sang the latest “Darling, Aankho Se Aankhe Chaar”, and like everyone present, she also loved the Spring Summer collection. “Madame has been changing and innovating, and that’s why it is doing so good,” said she. Akhil, looked excited about the floral and blossoming patterns in the collection. “Floral designs are always thought to be kiddish, but this collection is chic and sexy,” he said. The oohs, aahs and wows of the audience also seemed to say so!