International travel brand TUMI launches ‘Makes Life Beautiful Work’ campaign in Delhi

TUMI, the international brand of premium travel, business and lifestyle accessories, has joined creative forces with some celebrated personalities in India to launch its ‘Makes Life Beautiful Work’ campaign through a dedicated exhibit, which coincides with the celebrations to mark the 30th anniversary of TUMI’s pioneering use of military-grade ballistic nylon in its bags.
For this campaign, four people from different fields were chosen to create different art installations inspired by one or more of TUMI’s founding principles. The artists included chocolatier Zeba Kohli, restaurateurs AD and Sabina Singh and designer Masaba Gupta. The launch of this exhibit saw Delhi’s swish set, along with Genesis Luxury managing director Sanjay Kapoor, in attendance.