It seems Chennai is reeling from fashion-fever like never before. The summer’s given wings to the creative spirits in the city who’re going all out to ensure Chennaiites are loaded with style, the sultry weather be damned. And the launch of a new designer label was testament to the town’s alive-and-kicking entrepreneurial fervour. As fashionistas made their way into this do that featured a scintillating fashion parade, showcasing some stunning collections, the attendees caught up with one another in full spirit.