Blogging community from city evolves with the times

Another genre with lot of potential and interest from viewers, is that of fitness. Rhythm Malhotra, a fitness blogger from city believes, "I inspire my followers by posting picture and also giving information and tips on fitness. I think this field is growing bigger," he says.

Away from the common trends, Ishika Chandna, an educationist who also teaches in city, started her vlog on business studies and economics a year ago. Simultaneously pursuing a masters degree from Panjab University, Ishika also gives tips on dealing with stress during exam time. "Mine is a niche blog since its deals with education and that too only two topics. Yet, I find there is great interest in these subjects from students of commerce. I get frequent queries on stress too. Though I keep busy pursuing my M.Com and can't update the vlog as much as I would like to," says Ishika.

Juhi and Amrita, best friends and passionate food bloggers from Ludhiana say, "It's been three years since we started food blogging, since our biggest inspiration was food. We both love food and enjoy trying new things, visiting new restaurants, eating street food." While the duo agrees that blogging is evolving, given the growing competition, they feel the need to increase their knowledge base.

A young fashion blogger Gursheen Kaur calls herself an "extreme extrovert." She says, "I started blogging when I was pursuing my MBA and when my college was on indefinite strike. It was my mom who suggested we should start blogging. I was also inspired by Chiara Ferragni and love experimenting with fashion, and felt that it would put my writing skills to good use." However, Gursheen says with more people jumping into this platform, quality has deteriorated. "It's like these days everyone calls themselves a blogger just by posting a few pictures. It's in a rut with nothing really fresh left in it," she rues.

Food is another huge genre for blogging. Swati Khosla, who hails fromChandigarh, is a food blogger since three years. "I started a food blog because food is something that is an inherent part of Punjabis' lifestyle. I love eating out and taking pictures of food and also enjoy baking. After leaving my corporate job, I had a lot of free time. So, I thought of sharing this passion on public platform with others," says Swati who used to write food reviews for an online food ordering platform. She adds, "I understood the social media landscape so I choose Instagram. It is evolving with the increase of social media users and popularity of digital content. With this, food blogging will also grow manifold."

Chandigarh’s Chitra Sharma, who is now an influencer and blogger, and mother to a young boy, started her blog two years ago. "I'm a big fan of Aakriti Rana and Shaurya Sanadhaya," says the city based Chitra who got her first collaboration after seven months of blogging. She adds, "Being a mother, I have to manage my kid and work too. I prefer to work when my son has his classes, or is out playing." Reasoning on whey the blogging trend still rules, she says, "I truly believe that blogging and influencing is evolving now days as there are a lot of new things which are becoming a new trend for everyone."