A TV show to raise awareness on abuse of snake venom

Under a unique initiative, a popular Punjabi TV channel has partnered with a radio channel to highlight the insidious spread and hold of drug abuse that comes from the intake of snake venom among users. This collaboration will air in a special episode of the Punjabi’s popular show Shivika—Sath Yugan Yugan Da next week.
The episode showcases Dr Ishan (played by Punit Bhatia) uncovering a sinister snake venom racket. Determined to combat this menace, Dr Ishan, along with Shivika, reaches out to the radio channel to spread the awareness and sensitise people on the sinister repercussions of using such drugs.
Says lead actor Punit Bhatia, “This is more than just a storyline; it’s a mission to bring attention to a growing concern. The partnership between the TV channel and radio highlights the power of media in creating awareness and fostering social change. It’s an honour to use our platform to address such a critical issue.”
The collab with the radio channel is a unique approach to storytelling, where television and radio unite to engage audiences across mediums. As part of this collaboration, Dr Ishan will provide critical insights and solutions to this pressing problem, while radio channel will dissiminate this important message to a wider audience.