Launch of new Odia film Shefali amid much fanfare

To enter the commercial

film

market, Kadambini Media on Sunday announced its third venture

Shefali

, which will be different from its earlier two movies that had received rave reviews across the globe. Its earlier two films Kathantar and

Krantidhara

had won a lot of awards and accolades including the State Film Awards. In a glittering event, organised at a city hotel, writer

Iti Samant

, who heads the production house, announced the name of the next film amid the presence of the who’s who of the

Odia

film industry. Her brother and MP

Achyuta Samant

was also present at the event, along with veteran actors Bijay Mohanty, Ajit Das, Uttam Mohanty, director

Himansu Khatua

, musicians Pranab Patnaik, Prafulla Kar, Odissi danseuse Aruna Mohanty, film critics Pradosh Patnaik and Dillip Hali. Besides, the audience included known names like directors Gadadhar Puty, Basant Sahu, actors Partha Sarathi Ray, Archita Sahu, among others.