Wolf howls and snowy fur curtains on a mid-January evening in Bangalore? Eristoff’s unique Bite, Shoot and Howl Ritual — bite a chilli, shoot a chilled Eristoff vodka and then howl to unleash the wolf within — is how Eristoff’s Howling Nights embraced the city’s youth.Two hundreds years after its birth, Eristoff Premium Vodka, the second largest international vodka brand, is taking Bangalore’s party scene by storm.
From the house of Bacardi Martini India Limited, this brand is Prince Nikolai Alexandrovich’s original 1806 recipe.
Arvind Krishnan, marketing controller, Bacardi Martini India Limited, says, “Eristoff is the leader in many European markets like France, Belgium and Italy. It owns Wolf Nights internationally. I am sure Bangalore’s young and vibrant consumers will appreciate us bringing this unforgettable Eristoff Experience with its dark, edgy, mysterious and intriguing concept to the city.”
This Saturday night do saw a stunning visual performance coupled with a live percussionist and electronic music, creating an overwhelming sensory appeal.
“Parties are occasions for people to let their hair down and be rejuvenated. The Wolf Night parties allow people to enjoy themselves, experience the brand and eventually recall the great time they had at our party,” says Arvind.
What Bangalore’s party people had was an unforgettable experience through a platform that allows the consumer to live the Eristoff Experience.
Follow us on Twitter for more stories