Bengaluru treated to a soirée of bespoke clothing

Bespoke designer Ashish N Soni and Chivas 18 brought together a luxurious artisanal soirée, titled ‘Chivas 18 Crafted for Gentlemen — Hand Cut, Hand Crafted, Hand Stitched’, in Bengaluru recently. The evening celebrated the brand’s values of tradition, heritage, quality and craftsmanship, with the art of bespoke tailoring and its nuances manifested through the designer’s tailoring studio.The series of artisanal soirées was also successfully launched in Delhi, Chennai and Kolkata.
Explaining the concept of the programme, Ashish says, “Crafted for Gentlemen is an in-depth collaboration with the brand that has been conceptualized collectively over the past one year and I’m extremely proud of the end product. We are speaking to the same audience; we are speaking to people who have reached a certain level of sophistication where they understand the things that are important to their lives and the things they want to spend time and money on.”
“Chivas 18, along with master designer Ashish N Soni, has collaborated to present these touring multi city artisanal soirées that evoke thought, appreciation of craftsmanship and attention to detail. These are targeted for the consumers, who understand the art of bespoke and embrace it in their lives,” remarks Kartik Mohindra, Business Head, International Brands at Pernod Ricard India.