Avitree Bikes: Pioneering India’s cycling revolution with innovation, sustainability, and heart

India is witnessing a new era in cycling, driven by growing interest in fitness, sustainable mobility and advanced bike technology. At the forefront of this transformation is Avitree Bikes, a brand combining passion, innovation and eco-conscious design to redefine urban mobility for both casual and professional riders.

Founded with a strong passion for sports and backed by over 21 years of experience in the automobile industry, the company was born from a simple yet powerful idea — to offer high-quality bicycles that empower people to embrace healthier, greener lifestyles. “Avitree” symbolises flight, growth and green freedom — a perfect reflection of a brand where nature meets movement. Under the leadership of managing director Abheenandan Bhansali, the company is rapidly emerging as a key player in India’s cycling landscape.

Building a smarter, greener future

As India’s cycling market diversifies, segments like e-bikes and entry-level e-scooters are gaining rapid traction, especially in Tier II and III cities. The company is meeting this demand head-on with a wide range of offerings — from alloy MTBs, women’s and kids’ bikes to urban commuters and e-bikes. Rather than focusing solely on aesthetics, it prioritises durability, performance and sustainability in its product development, using nearly 48 carefully chosen components in each bike.

“I chose Avitree for its alloy frame. After six months of use in heavy rain, there’s no rust and no issues. Very satisfied,” says Ajay Thakur from Pune, highlighting the brand’s commitment to quality.

Currently delivering across 19 Indian states through a combination of dealer networks and online channels, the company is setting up a second warehouse in Maharashtra by July 2025 to enhance distribution across western and southern India. This follows the success of its centralised logistics centre in Ludhiana, the cycling capital of India.

Strategic global partnerships

To further enhance product quality and global credibility, the company collaborates with some of the world’s most respected brands. It is the exclusive Indian distributor for Colnago, the iconic Italian brand renowned for handcrafted road and endurance bikes. The company also partners with BH Bikes from Spain, reinforcing its mission to bring premium international experiences to Indian riders.

Internally, the team undergoes regular business and technical training, often in collaboration with industry leaders like Shimano, to ensure deep expertise in gear systems and performance components. This knowledge-driven culture enables consistent innovation and product evolution.

Research, feedback and rider engagement

Customer feedback is central to the company’s growth strategy. The company maintains a dedicated service team that ensures a 48-hour turnaround on service queries and continuously gathers rider insights through cycling events and community rides. This on-ground interaction shapes product upgrades in real time, enabling swift updates in colour, components and design.

“Earlier, my son found cycles too heavy. The Avitree alloy bike made a big difference — he now enjoys riding every day,” shares a parent from Latur. Another customer, Radhika Patil, adds, “Lightweight and stylish — perfect for my son’s daily school ride.”

The data speaks for itself: according to the company's internal Q4 2024 report, the Urban 26T Alloy and Xplorer MTB 29T are top-selling models, and the brand boasts an impressive 22% repeat purchase rate.

A culture of ownership and leadership

What truly sets the brand apart is its internal leadership culture. Each employee is empowered to take full ownership — of products, regions or projects — cultivating a sense of belonging and responsibility. This philosophy has helped foster a team that sees the brand not just as a workplace, but as a shared mission.

“My leadership is about unity, shared passion, and as a family, we are building it towards a limitless future,” says Abheenandan Bhansali, whose personal dedication to sustainability and wellness has shaped the brand’s purpose.

The road ahead

With ambitions set high, the brand is expanding its footprint across e-commerce, retail and export markets. It is adding two new manufacturing units and preparing to enter the e-mobility space with Avitree e-scooters. The company’s vision is bold: by 2030, it aims to become the leading alloy bicycle brand globally — delivering performance, durability and eco-conscious innovation with every ride.

About the founder

Abheenandan Bhansali is a dynamic entrepreneur based in Ahmednagar, Maharashtra. He serves as the director of Avitree Bikes and Bhansali Lightopia, and is also a TVS authorised main dealer for two-wheelers in the Ahmednagar district. With over two decades of experience in mobility and business leadership, he is deeply committed to sustainable transportation and community wellness. His role in advancing cycling and active lifestyle initiatives is as vital as his business acumen.

As India moves towards smarter mobility and cleaner cities, the company is not just building bicycles — it’s building a movement.