Mirchi Camp Fire Fest organised by Radio Mirchi 98.3 FM in Ahmedabad

As the cold waves engulfed Ahmedabad during this winter, India’s hottest and No.1 Radio Station — Radio Mirchi 98.3 FM decided to celebrate this winter with the Amdavadis. Radio Mirchi came up with a unique and one-of-its-kind of campaign - Mirchi Camp Fire Fest in various housing societies of Ahmedabad, Baroda and Surat. Radio Mirchi Team along with Mirchi RJs visited various housing societies of Ahmedabad in the late evening and re-created the magic of the long-forgotten campfire (taapna) parties with lot of games, dhamaal, masti and, loads of mirchidaar prizes and, of course, campfire (taapna).
Mirchi Camp Fire Fest got an overwhelming response from Amdavadis and other cities with hundreds of societies registering themselves for the unique extravaganza. On this occasion, Parag Desai, executive director, sales and marketing of GTPPL Group, Wagh Bakri said, “Wagh Bakri tea group feels proud by associating with Radio Mirchi for ‘Tapna Party’. We have received very good response in the activity and Amdavadis tasted our products — 3 in 1 instant tea and spiced tea. With this activity we were able to reach to thousands of consumers across the three cities. We look forward to such more activities.”
Adding to this Vijay Jaju, chairman, Shreem Group of Companies said, “Mirchi Camp Fire Fest helped us reach thousands of Amdavadis in the most unique way and create awareness about our property Radisson Resorts Gandhinagar-Gujarat’s first 5 Star Club Spa and Resort with 90 plus extraordinary ways to enjoy life. We look forward to associating with such activities further as well.”
The fiesta would not have been possible without our esteemed partners who helped us in spreading this warmth, literally. The event was powered by Shreem Group of Companies, beverage partner Wagh Bakri Spiced Tea, in association with Shanti Juniors, Emerald Honda, and food partner Kabhi Bhi.
Looking at the wonderful participation from the societies of Ahmedabad, Radio Mirchi is planning to come up with the same activity again next year.