Country star Morgan Wallen has been suspended indefinitely from his label after a video surfaced of him shouting a racial slur and some radio stations have already removed his music from their playlists.
Wallen's home label said in a statement posted to social media on Wednesday that his contract has been suspended indefinitely. Another major label, which the singer is co-signed to, said it agreed with his main label's decision and said, "such behavior will not be tolerated."
The video, which was first published by an American media outlet on Tuesday night, showed Wallen outside a home in Nashville, Tennessee, yelling profanities and a racial slur.
Wallen said in a statement to the same outlet that he is embarrassed and sorry.
"I used an unacceptable and inappropriate racial slur that I wish I could take back. There are no excuses to use this type of language, ever. I want to sincerely apologize for using the word. I promise to do better," his statement said.
He's one of the genre's biggest young stars, with his new record, 'Dangerous: The Double Album,' spending three weeks atop a major music chart, but the reaction from the music industry has been swift.
"In light of Morgan Wallen's recent actions involving the use of a racial slur, we have made the decision to remove his music and content from our stations effective immediately," according to a statement from a mass media company, which has hundreds of radio stations across the country.
As of Wednesday morning, music streaming apps also don't have his songs in their most popular country music playlists, where normally Wallen had multiple songs from his new album.
The Tennessee-born singer has done a lot of public apologizing lately.
Wallen was arrested for public intoxication and disorderly conduct in May 2020 after getting kicked out of a downtown Nashville bar.
In October, a popular television show dropped him from a scheduled performance on their show after he violated COVID-19 protocols when videos appeared on social media of him partying with fans in Alabama. He was later invited back on the show in December, where he appeared in a skit making fun of himself.
Other country stars criticized his actions publicly.
"It actually is representative of our town because this isn't his first 'scuffle' and he just demolished a huge streaming record last month regardless," tweeted country star Maren Morris. "We all know it wasn't his first time using that word. We keep them rich and protected at all costs with no recourse."