2026 Winter Olympics: How much is Snoop Dogg earning? Here’s what we know

The Milano-Cortina Winter Olympics in 2026 are already packed with wild moments: from figure skating, downhill skiing, to curling, ice hockey; whatever you name, it’s there. But honestly, one of the biggest stories off the slopes isn’t about who’s winning medals. It’s all about Snoop Dogg’s role in it and the jaw-dropping amount he’s earning as part of Olympic coverage. Since the Games kicked off on February 6 and run through the 22nd, people around the world haven’t just tuned in for the sports, and they’re watching for Snoop’s one-of-a-kind appearances and reactions.

Snoop Dogg at the 2026 Winter Olympics: What’s he doing?

In case you’re wondering what sport Snoop Dogg (real name, Calvin Broadus Jr.) is playing, there isn’t any — he isn’t there to race down a mountain or land a triple axel. And despite that, this year, he’s maybe the most talked-about person who’s not competing. Why? Because he’s back with NBC as an on-air correspondent and “honorary coach,” a job he nailed at the 2024 Paris Summer Olympics when his interviews and hilarious moments blew up online.

Here’s what Snoop’s actually doing:

He’s popping up on primetime shows, offering commentary and his classic reactions.

As Team USA’s “Honorary Coach,” he’s pumping up American athletes, showing up at events, and making social media gold.

He’s also trying out Olympic experiences, from riding the Zamboni, giving curling a go, to even joining the torch relay before the Opening Ceremony.

Put it all together, and you get pure entertainment: Snoop’s not just there for laughs. He’s the morale booster of the show: he gets fans hyped, supports athletes, and turns regular broadcast segments into viral clips that explode across social media.

How much is Snoop Dogg getting paid?

Here’s where it gets interesting. For all that he’s doing, fans are wondering, how much Snoop is charging for it? While the studio hasn’t officially said how much they’re paying Snoop for the 2026 Games, we do have some strong hints.

Back in the 2024 Paris Summer Olympics, as DJ Mag reported, Snoop pulled in about USD 500,000 a day as an NBC correspondent, with his expenses covered, too. That’s what social media and several news outlets were saying, and it stuck.

If you do the math, USD 500,000 a day for 18 days at the Summer Olympics, and Snoop walked away with roughly USD 9 million for the gig. That’s not even counting perks like travel and hotels.

So, for the 2026 Winter Olympics, here’s where the numbers are expected to stand:

The Milano-Cortina Games last about 17 days. If Snoop’s rate is anything like Paris, he’s looking at over USD 8.5 million for the Winter Olympics.

However, it’s important to note that these are just estimates. Neither Snoop nor NBC has dropped the exact number. But based on what we know, it’s a safe ballpark.


DISCLAIMER: Figures presented in this article are derived from various public sources and are considered approximate unless explicitly noted. We may include direct input from celebrities or their teams when available. We are open to feedback on toientertainment@timesinternet.in.Get the latest entertainment updates from the Times of India, along with the latest Hindi movies, upcoming Hindi movies in 2026 , and Telugu movies.”