When celebs rocked stock market

From Christiano Ronaldo’s Coke-bottle-gate to Kylie's Snapchat fiasco – here are all the times celebs have sent stocks soaring or plunging with sheer star power

Portuguese footie superstar Cristiano Ronaldo cost

Coca-Cola

a whopping $4 billion this week, with the simple act of removing Coke bottles in front of him at a press conference, and replacing them with water. But he isn’t the first celeb to have this effect on the stock market. Here are others who sent shares skyrocketing or plunging with seemingly innocuous tweets and statements.
Kylie’s tweet, Snapchat’s loss
“Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad” – these words by Kylie Jenner will go down in history. After all, the cosmetics mogul and ‘self-made’ billionaire single-and-impeccably-manicured-handedly almost brought down the Snapchat empire. Post her tweet in 2018, the company’s stock dropped by 6% and it lost $1.3 billion in market value.

RiRi costs Snapchat a billion
Rihanna is the second celeb to make Snapchat lose a billion dollars, after she criticised the app for making light of
domestic violence with a tasteless, third-party advert. In a version of the “Would You Rather?” game, it asked users a series of questions, one of which was would you rather “slap Rihanna” or “punch Chris Brown”.

When Kim sent apple stocks plunging
Reality show star, beauty mogul, aspiring lawyer and Kylie’s behen, Kim Kardashian, is credited with sending Apple’s stocks crashing simply with one retweet, that read, “Apple Becomes the Most Valuable Company in History”. Her praise led to damning consequences for the company that saw stocks fall by 37%, becoming considerably less valuable in the process.

Jeremy Jordan vs Chipotle
The Supergirl actor tweeted in 2017 that he “almost died” of food poisoning from eating Chipotle, and the company’s stock fell upto 5.9% – its lowest level in almost five years.

Did Gisele lead to the Euro's downfall?
In 2007, when the dollar was on its way down, while Gisele Bundchen was the highest paid model in the world, she famously told a mag she wouldn’t “get out of bed for dollars”, and wanted to only be paid in euros. The next three months saw the Euro un-peak and how! Many blamed Gisele, citing the ‘Time Magazine Cover indicator’ i.e. a theory that says that once an investment trend reaches the covers of a popular magazine, it has likely peaked.

Dad’s stocks skyrocket after Psy’s song
After Gangnam Style went viral, it boosted Psy’s father’s company, D I Corp’s stocks, sending them both horse-dancing to the bank.