Kate Moss stars in digital short film

Shot in Rome, the film sees the iconic model in a game of pursuit with the infamous paparazzi. The chase recalls the original muse of the paparazzi, Jacqueline Kennedy Onassis, who was often spotted on the go with her favourite Gucci bag.
Creative Director Frida Giannini said, “I have always admired Kate – she is an icon of today. A trendsetter, an independent woman and absolutely contemporary.She embodies my Fall/Winter Collection as a sophisticated woman who dresses to please herself rather than others.”
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Seen through the lens of her follower, Kate Moss – on the arms of travel companion Clement Chabernaud – has all the Gucci essentials for her jet-set escape. Never caught off guard, she uses her Jackie Soft handbag as a shield from the photographer’s flash. The bag is a new take on the House symbol characterized by its piston closure. Gucci’s iconic Jackie Bag was reintroduced by Creative Director Frida Giannini in 2009. It famously takes its name from Jacqueline Kennedy Onassis, for whom it was a preferred accessory.
The director’s cut will live on Gucci’s YouTube Channel and a 10-second version will appear in select expandable banner ad units as part of a worldwide digital media roll-out starting today. All of Gucci’s social media networks will dedicate the entire week to the Jackie.
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