This story is from May 13, 2012

Is Brad Pitt the perfect actor to endorse Chanel 5?

What do women have to say about actor Brad Pitt endorsing a classic perfume?
Is Brad Pitt the perfect actor to endorse Chanel 5?
<p> <em><span>What do women have to say about actor Brad Pitt endorsing a classic perfume?</span></em></p> <p> <span>The gentle floral notes of Chanel No. 5 with its spice accents is an iconic fragrance and now it is scaling new heights on the popularity ladder with actor Brad Pitt, being positioned as the face of the perfume. For such a beautiful fragrance to have a male association has taken fans of the scent by surprise, and there are many mixed reactions to the news.
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According to many young fans, actors Chris Hemsworth, George Clooney and Robert Downey Jr might have been good choices too. Critics however say that if teenage heartthrob Justin Beiber's perfume snapped up his woman's perfume called Someday, why not Pitt?<o:p></o:p></span></p> <p> <span>But the iconic perfume which dates back to first half of the 1900s, and has had celebrities like Nicole Kidman and Audrey Tautou as part of their campaigns, needs a more elegant and timeless face to launch it, say some fans of the fragrance.<br /> <br /> While some younger women are happy to see eye candy like Pitt taking centrestage, others are not too excited. Some feel that Pitt is just not elegant enough for such a traditional fragrance. Younger fans also feel that Pitt is 'unattainable' as he has been with Angelina Jolie for years and has seven children. A perfume, they feel has to be 'aspirational' and 'attainable'.<o:p></o:p></span></p> <p> <span>But beauty expert Gauri Kapur, choosing a man to promote the brand is a great advertising strategy. "Women will notice it much more," she says. "The brand is already done plenty to prove itself over decades, so now it is more like icing on the cake. An actor like Brad Pitt will grab more eyeballs and in the beauty business many people use brands quite blindly. Clothes and perfumes are used more for their feel good factor than anything else and so this campaign will work."<o:p></o:p></span></p> <p> <span>But die hard Pitt fans are delighted that he will add a dash of elan and style to a fine and classic perfume.<o:p></o:p></span></p> <br />
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