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This story is from August 28, 2007
Elvis Presley’s daughter is fuming
Elvis Presley’s daughter finds dad’s song use in Viagra ad ‘revolting’ .
Elvis Presley’s daughter, singer-songwriter Lisa Marie, is outraged to see her dad’s song ‘Viva Las Vegas’ used in a Viagra commercial.
The 39-year-old insisted that she found the new advert ‘revolting’ but could not do anything to stop it for she does not own the song’s rights.
The advert set in a folksy bar off a dusty highway shows a group of men in their 40s and 50s singing ‘Viva Viagra’ to the tune of Presley’s 1964 song.
The erectile dysfunction commercial which is all about boys bonding with other boys over the good times this medication has brought them, was premiered during a news programme and is supposed to air during programmes that have a 90 per cent adult audience.
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