Beyonce kicks off world tour amid cheating rumours

The only thing more shocking than Beyonce's surprise release of Lemonade was the lyrics that seemed to allege that Jay Z had cheated on his wife. Yet, the pair seemed more supportive than ever during the Crazy In Love singer's first show of her Formation tour in

Miami

,

Florida

, on Thursday. After Rachel Roy's alleged confirmation of being the 'Becky with the good hair,' who had an affair with the rapper, we take a look at Lemonade's aftermath.

Is Rita Becky?
After Rita Ora shared an Instagram pic of Ash Wednesday, a movie of a woman whose marriage is crumbling, fans suggested that she was the mysterious 'Becky' mentioned in Bey's Sorry. While Ora tweeted soon after, 'I have nothing but the utmost respect for Beyonce. Let's continue enjoying Lemonade,' marketing experts have pointed out that Ora could lose out on lucrative deals due to the controversy. 'A backlash against Rita is not something a commercial brand wants to get involved in. It's messy. There is always a danger it will put some brands off,' one marketing expert noted.

The elevator incident finally explained
With the Becky revelation, 'elevatorgate' ' the 2014 incident when Beyonce's sister Solange attacked Jay Z in an elevator while Beyonce mutely watched on ' makes more sense. As one site put it, 'Vindicated. Solange had good reason to smile, (after the release of Lemonade) she was about to go from the girl who lost her mind in a New York elevator to the strong sister who was not about to let her brother-in-law get away with hurting her sibling.'

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The post-nup
Along with the news of the tour, reports came out that Beyonce asked Jay Z to sign a new post-nuptial, which includes a cheating clause. 'She knows money talks when it comes to Jay and the word is she made him sign a whole new pre-nup (post-nup) when she agreed to take him back,' a source said, and added, 'Supposedly there's a cheating clause in it that gives her more than half his fortune. He'll be left with practically nothing if she catches him cheating and decides to divorce him, if that doesn't make him keep his pants on nothing will.'

But the pair is still going strong
Despite practically announcing her husband's betrayal to the world, the pair seems to be going strong as Beyonce dedicated a song to him during her show. Jay Z was spotted supporting Beyonce during her performance as well. 'I want to dedicate this song to my family, thank you guys for supporting me. I want to dedicate this song to my beautiful husband, I love you so much,' she said.

Just a publicity stunt?
While the 'baring my soul to the world' has won over most listeners, still others believe that Bey has pulled off a massive publicity stunt. A US newspaper wrote, 'This theory is substantiated by the fact that Lemonade was exclusively released on Tidal, the music streaming service that Jay Z co-owns. Beyonce is making her husband a lot of money with her earth-shattering album about her cheating husband.'

Another site added, 'Beyonce is not only still together with Jay Z, but he appears on the video for Forgiveness. He's a willing part of his wife's narrative ' a character in her story. How many husbands would let their spouses publicly diss them like that if they really had been caught cheating?' One US talk show even suggested that the power couple paid Rachel Roy to out herself as Becky for publicity.