Beyoncé inspires skyscraper

GIZMODO: Just when you thought the world had hit peak Beyoncé, the hippest city in Australia is going to build a massive skyscraper inspired by… Beyoncé. Melbourne has given approval for the construction of a curvy 68-story tower in its central business district. It even moves.
The skyscraper is not actually called Beyoncé. The Australian architecture studio Elenberg Fraser has named it the Premiere Tower, but they’re hardly shy about the Beyoncé connection.“For those more on the art than science side, we’ll reveal the form does pay homage to something more aesthetic,” said the architects. “We’re going to trust you’ve seen the music video for Beyoncé’s ‘Ghost’.” (The one with swirling scarves and naked women gyrating in what appear to be giant, skintight socks.)
While the Beyoncé reference seems like a cheesy ploy for press, the design of the skyscraper itself is impressive. The twisting form was developed using parametric modeling, a computer-aided process that uses algorithms to produce optimized and often unusual shapes based on specific design parameters.
As a result, the Premiere Tower bulges and bends in certain spaces to maximize efficiency. It will also respond to the weather. In the firm’s own words: “The complex form — a vertical cantilever — is the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements.”