Amy's dad wants her to launch perfume

Troubled British singer Amy Winehouse's dad Mitch is encouraging her to launch her own fragrance.
The singer, who has publicly battled addictions to drinks and drugs, and her father are keen to develop her trademark "smoky" look and put her name to a woman's fragrance, reports contactmusic.com.
"Mitch is keen to licence Amy's name to a perfume house.He has been in talks with manufacturers and contacted PR firms for advice...They want it to reflect her style with a classic smoky 1950s look and smell. Amy is keen to expand her brand and wants to get on the celebrity perfumes bandwagon while she can. They know her fans love to copy her style. Her trademark fashion and beehive hair-do were last year's must-have look," said a source close to her.
Fragrance experts, on the other hand, are unsure about working with the singer who is regularly photographed with a cigarette and alcoholic drink in hand because they fear shoppers will be discouraged by her dishevelled appearance.
A perfume industry insider said: "Frankly, she doesn't look like she smells that nice, so doing some positive publicity to prove it doesn't just smell of stale alcohol and cigarettes would be vital."
Other pop stars who have launched their own signature scents include Britney Spears, Avril Lavigne and Jennifer Lopez.