Honest Co.
, co-founded by
Jessica Alba, is denying a news report that said its
laundry detergent
contained an ingredient that it promised its customers that it would never use.
Alba helped found Honest Co. About five years. It has grown rapidly, selling diapers, soap, lotion and cleaning products that it says are free of "harsh chemicals" online and at major stores around the country. Late last year it started selling lip gloss, blush and mascara under the brand Honest Beauty.
Jessica Alba's valuable advice to women entrepreneurs The Wall Street Journal, in a report posted to its website yesterday, said it tested Honest Co.'s detergent at two laboratories and found it had sodium lauryl sulfate.
Honest Co. Said Friday that the detergent does not contain SLS, but does contain sodium coco sulfate, an ingredient it says is a "gentler alternative." It conducted "rigorous testing" and said the Journal is wrong and "reckless." The Journal said Friday that its report "is accurate, fair and meets its standards."
Honest Co. Is also facing a class action lawsuit from customers who say the company's sunscreen failed to protect them, causing sun burns. That case is still pending and Honest Co. Has said its products are safe.
WATCH: Jessica Alba Prank Calls Her Company w/ Ben Schwartz & James Corden
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