Cine Digital founder Souvik Saha on building India’s next-gen film marketing agency

As the Indian film industry rapidly shifts towards digital-first marketing, Cine Digital has positioned itself as one of the most trusted film promotion and digital marketing agencies in India. Founded by Souvik Saha, the company is redefining how movies, OTT content, and entertainment brands connect with audiences across platforms.

Cine Digital offers end-to-end movie promotion services, including digital film marketing, social media promotions, YouTube view campaigns, WhatsApp marketing, audience interest targeting, promotions on online movie booking platforms, IMDb ratings and reviews management, influencer collaborations, and anti-piracy monitoring. The agency works closely with film producers, distributors, exhibitors, and event organizers to ensure strong visibility and measurable audience engagement.

Speaking about the company’s mission, founder Souvik Saha said, “Today, film promotion is not just about visibility, it’s about precision. At Cine Digital, we combine data, creativity, and platform intelligence to help films reach the right audience at the right time. Our focus is always on results-driven digital marketing.”

Under his leadership, the company has successfully executed high-impact digital campaigns for Bollywood films, regional cinema, and OTT releases, helping projects gain traction before and after release. The agency is especially known for its expertise in regional cinema promotion, with strong execution in Bengali film marketing and city-specific audience targeting.

Alongside film promotion, the company has also worked on event management assignments, supporting entertainment events, cultural programmes and brand-led initiatives. The agency has handled advertising shoots and promotional content production, coordinating with creative and production teams to align campaign materials with digital and on-ground requirements.

Highlighting future plans, Saha added, “Regional and independent cinema has massive, untapped potential. With the right digital strategy, a strong film can cross language and geographic barriers. Cine Digital aims to be the go-to digital growth partner for filmmakers and entertainment brands across India.”

Industry professionals credit the company's rapid growth to its transparent pricing, fast execution, deep understanding of entertainment audiences, and strong network across digital media platforms. As online consumption continues to rise, it plans to expand its presence nationally while introducing more performance-based and technology-driven marketing solutions.

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