Social media is Tollywood's new battleground

Where do celebs dread going these days? Social media, of course! What started off as a feel-good platform to beat their own drum has turned into an orchestra of din, mostly because of the mindless noise by fanatics who call themselves fans. At a time when Dev's followers were tirelessly locking horns with those of

Yeti Obhijaan

, a group of supporters of the indie film

Sahaj Paather Gappo

trained their guns on the Puja releases, smugly claiming that since the big-budget films had turned turkey, people were coming back to watch their goppo. I hear filmmakers are desperately looking at a solution; some have even vouched not to react on social media. And there's good reason for that. Take the example of Arpita Chatterjee, whose tweet went viral this week without her knowledge. In it, she had expressed her love for her friend without mentioning his name. The cute message meant for her business partner,

Varun Das

, was misinterpreted by those who love doing it, again and again.