Shah Rukh shoots Brand Bengal commercial

Here���s Shah Rukh shooting the Brand Bengal commercial with Aniruddha Roy Chowdhury
Catching him may not just be mushkil, even namumkin. But when it comes to Bengal, our Bollywood badshah always manages to eke some time out. We���d heard that Shah Rukh Khan had shot a Brand Bengal commercial, the content and format of which was kept a closely guarded secret.
TOI has finally managed to get these exclusive photos of King Khan shooting with director Aniruddha Roy Chowdhury for the commercial in Mumbai.
Our source said that the clip will show Shah Rukh as himself, speaking about the reawakening of Bengal. The commercial is loaded with feel-good and we���ve heard that it ends with a rousing message from chief minister Mamata Banerjee.
While our calls to Tony (Aniruddha) went unanswered, the images show a lot of camaraderie. SRK seems relaxed in his beige jacket and jeans, and the director looks all charged up. All in a day���s work for Don and Tony!