Dev has quirky ideas to promote ‘Hoichoi Unlimited’

All his productions have explored original contents so far as producer Dev attempts to hop out of the typical concept of commercial Bengali cinema slowly. But Dev is well aware that at the same time he has to entertain the audience. That’s why he was not so happy with ‘Kabir’s average score at the Box Office.

Right now, the Tollywood heartthrob is really high on adrenaline. He is all geared up for Aniket Chattopadhyay directed comic caper ‘

Hoichoi Unlimited

’ which will be releasing this Durga Puja. Interestingly, within a year his production house Dev Entertainment has garnered a lot of attention for innovative promotional campaigns.

For ‘Hoichoi Unlimited’ also, he has some quirky plans to make the promotional campaign more attractive. “It’s really important to sell a film based on its subject. For instance, ‘Cockpit’ was sought inside a flight, so our album launch was mid-air. Even Srijit has said he wants to work with us due to the unique approach we follow. It’s true ‘Hoichoi Unlimited’ could have been made earlier but I was looking for fresh treatment,” said the popular actor.

‘Hoichoi Unlimited’ has an ensemble cast including Deb, Koushani Mukherjee, Puja Banerjee, Saswata Chatterjee, Kharaj Mukherjee, Koneenica Banerjee, Rajatava Dutta, Arna Mukherjee and others.