Aditya Vikram Sengupta pledges for a greener world

Aditya Vikram Sengupta’s World Environment Day film is making the

netizens

think about the flipside of using up all the green in the world. The film — a F.O.R production starts off with a bunch of adults who are asked to make colourful sketches. Once they are done, the next batch — comprising children — comes and makes sketches with the rest of the colours. Once the two batches meet, to their utter shock and surprise, the adults discover that all that the kids have drawn are black and white pictures. The adults realise the pitfalls of using up all the colours. The ad ends with the message: If we use up all the green, our next generation will be left with nothing. Said Aditya, “I am very choosy about ad films; I like films that serve a purpose. After our Mother’s Day film for Tata Pravesh, which was received well, we came up with this one. The credit for this social experiment goes to

JWt

Kolkata and its VP & ECD

Arjun Mukherjee

rendered us all the help. Creative directors Tandra and Partha, and and copywriters Samarpita Sam, Moeinuk Sengupta and Sayasi Ghosh have also done a good job; the DoP for the ad was Setu.” The film urges everyone to pledge for a greener world and is already making waves on social media.