Sales' Day Out

<div class="section1"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script><br /></div> <div align="center" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="center" border="0" width="70.3%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" f3f3f3=""> <div class="Normal" style="" text-align:="" center=""><img src="/photo/1005228.cms" alt="/photo/1005228.cms" border="0" /></div> </td> </tr> </table></div> <div class="Normal"><br />Delivering the convocation address of the first batch of the `Post Graduate Diploma in Sales Management'' (PGDSM) programme at the Times School of Marketing (TSM) in the Capital, the executive director of the Times Group Ravi Dhariwal said: "Professional selling requires skills and attitude.Selling today is much more professional than what it used to be few years'' ago, and it''s going to be much more professional in future. Sales and selling exist because of customers, so there is a need that a salesperson should empathise with customers. Sales depend on customers so there is need to build a long-term relationship with them.<br /><br /></div> </div><div class="section2"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script><br /></div> <div align="center" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="center" border="0" width="55.5%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" f3f3f3=""> <div class="Normal" style="" text-align:="" center=""><img src="/photo/1005233.cms" alt="/photo/1005233.cms" border="0" /></div> </td> </tr> </table></div> <div class="Normal">"We in TOI felt that there is no professional sales course for media-selling, and thus this programme was launched to cater to that segment of the market. You must have learnt by now how newspaper-selling is different from other sales work. The entire sales machinery has to be well oiled and the system needs to be very elaborate and cost effective. A salesperson should add value to the system. He or she should always feel free to experiment and use creativity as that will add value to you and the organisation. Go and conquer the world. Do things, which interest and excite you."<br /><br /></div> </div><div class="section3"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script><br /></div> <div align="center" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="center" border="0" width="70.3%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" f3f3f3=""> <div class="Normal" style="" text-align:="" center=""><img src="/photo/1005231.cms" alt="/photo/1005231.cms" border="0" /></div> </td> </tr> </table></div> <div class="Normal"><br />The convocation saw 22 PGDSM graduates receiving diplomas from Dhariwal, who was the chief guest during the occasion. Vritandu Bhardwaj, Meenakshi Singh and Kanika Gulati stood first, second and third respectively.<br /><br /></div> </div><div class="section4"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script><br /></div> <div align="center" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="center" border="0" width="70.3%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" f3f3f3=""> <div class="Normal" style="" text-align:="" center=""><img src="/photo/1005234.cms" alt="/photo/1005234.cms" border="0" /></div> </td> </tr> </table></div> <div class="Normal"><br />Those present on the occasion included director, corporate, Times Group, R Sundar, course director, Times Centre for Media Studies A K Bahl and principal, TSM, Vispy R Saher.</div> </div>