How ISB Online’s Product Management Programme is helping modern managers integrate AI and GenAI into work routines

SPOTLIGHT / Jan 09, 2026, 15:10 IST

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How ISB Online’s Product Management Programme is helping modern managers integrate AI and GenAI into work routines

AI is no longer an emerging trend in product management, it is now a core decision-making engine. From real-time customer insights and behaviour prediction to faster roadmaps and sharper go-to-market strategies, AI and GenAI are reshaping how products are built and scaled. As organisations prioritise AI-led innovation, product managers are expected to combine data, design, and intelligent automation to drive growth, not just deliver features.To meet these evolving demands, aspiring and experienced product managers need structured learning that goes beyond traditional frameworks. The ISB Online’s Product Management Programme is designed to blend core product strategy with practical AI and GenAI applications, helping professionals bridge the skills gap in AI-powered product development and lead confidently in a technology-driven business environment.

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What makes ISB Online’s Product Management Programme outstanding? The programme stands out for the following reasons:

AI-Powered product management: Candidates will have the opportunity to explore Generative AI models and architecture like GANs, Generative AI for market research and product roadmaps, productivity, data analytics, customer engagement, user experience, applications, use cases and ethical considerations.
Expert-led live masterclasses: The seven masterclasses offer insights from top product managers at leading Indian startups such as Flipkart, Swiggy, and Paytm.
Access to essential PM toolkit: Master industry-leading product management tools, including AI-powered analytics platforms and agile development software. Candidates will work with tools like Asana, Figma, SQL, etc. to develop efficient, high-quality products.
Hands-on projects: Professionals can tackle real-world challenges by creating product roadmaps, enhancing analytics, and turning user research into actionable product designs.
Networking opportunities: The ISB Online Network will help learners connect with experienced professionals, share insights, and build relationships with like-minded peers and industry experts.
In-depth case studies: Detailed case studies from companies like Airbnb, Monday.com, LinkedIn, Tinder, etc. are provided to help candidates understand their product management strategies.

What are the outcomes of ISB Online’s Product Management Programme?

With the completion of this programme, candidates will develop a sharp product mindset, which is needed to bring operational products (or services) to market
Apply AI to define problems, identify solutions, map customer journeys, and build data-backed user personas
Analyse AI-driven strategies and frameworks for developing, marketing, and scaling products effectively
Evaluate product roadmapping and prototyping decisions using proven product management tools and best practices
Candidates will outline a plan to create a competitive scalable product using key product development strategies and frameworks

What are the advantages of the ISB Online Network?

Candidates will get access to newsletters with the latest updates
Take advantage of networking opportunities via the helpful ISB Online Network Group on LinkedIn
Get exclusive invitations to online and offline events like webinars, conferences, and masterclasses, amongst others
Upgrade to ISB Online Alumni status by completing 100+ learning hours

Who is the programme for?

Individuals who are looking to change their existing field to that of Product Management, and are looking to strengthen their foundations so that they start strong in this career
Mid and senior-level managers who want to manage new and mature products using AI, from conception to execution and measure performance to drive profitability
Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision-making and planning

What are the programme details?Eligibility: Any Graduate/Diploma HolderDuration: 16 Weeks | 4-6 Hours a WeekProgramme starts on: February 12, 2026Programme fees: INR 1,59,900 + GST (currently @ 18%) will be charged extra on these components. Instalment payment options are available. For detailed information on instalment payments and other details, check the programme page. Disclaimer: This article has been produced on behalf of Emeritus by Times Internet’s Spotlight team.

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