VIJAYAWADA
: The Andhra Pradesh Oilseed Growers Federation (
AP Oilfed
) has entered the market to sell unadulterated
essential commodities
. Principal secretary Y Madhusudan Reddy on Sunday launched the product marketed by the government under the
Vijaya brand
.
S Srikanthnath Reddy, managing director of AP Oilfed, said they received a number of requests from the public to introduce healthy food products in the market.
“Being a government company we are concerned about the health of the people. We have been selling pure cooking oils for the last 34 years, winning the trust of consumers. People are requesting us to bring in quality produce and we finally introduced a variety of essential commodities,” Srikanthnath Reddy said.
The enterprise is focusing on reaching more households, forfeiting the profit motive in view of the financial crisis caused due to Covid-19, he added. Exclusive Vijaya brand outlets will be established in major cities in the state, Oilfed said.
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