Music album to lure honeymooners to state

Thiruvananthapuram: For promoting the state as a safe and glamorous honeymoon destination, Kerala Tourism has launched a high-octane campaign by stapling it with lyrical micro video songs to lure honeymooners from across the world to the state.
As part of the campaign, the department of tourism has produced a music album titled ‘Love is in the air’, featuring eight love songs with each song having a duration under one minute.It has been released on its social media pages to promote Kerala as a prime and perfect honeymoon destination.
Sung by the popular folk/indie band When Chai Met Toast, the micro love songs videos have already got around one lakh views so far. Besides, the audio songs reached more than 75 lakh people across the country through multiple music platforms like Spotify, Gaana, Hungama, JioSaavan and Wynk etc.
Pitching the campaign on Valentine’s Day, the tourism department has announced a contest for its social media followers to create reels using the lyrical video released on social media pages. The best reels will win a free trip across Kerala. The campaign, ‘Honeymoon Holidays’ was temporarily shelved after the pandemic’s third wave started.