Kerala FM announces 'Haritha Keralam Susthira Keralam' campaign

THIRUVANANTHAPURAM: Finance minister Thomas Isaac has announced the launch of 'Haritha Keralam Susthira Keralam' on the lines of literacy campaign 'Sakshara Keralam, Sundara Keralam' while presenting the state budget for 2018-19 on Friday. Isaac said that Haritha mission, which was kicked off in 2017, will give more focus on ensuring large-scale participation of people in partnership with local government institutions.
Nodal 'prerak' at the block level and a major section of ‘preraks’ at local levels will be deployed for awareness and organising activities related to ‘Haritha Keralam’.A huge mass education campaign for Haritha Keralam is being planned for 2018-19. ‘Haritha Keralam’ Social Knowledge Dissemination Centre’ ‘Haritha Keralam Help Desk’, and ‘Haritha Learning Center’ could be formulated under the responsibility of preraks. This will link several workers of community-based organisations like Kudumbashree to ‘Haritha Keralam’ campaign, the minister said.
An amount of Rs 10 crore has been earmarked for giving Haritha Gramam, Haritha Nagaram and Haritha Block awards to those local self government institutions that have implemented the best model and comprehensive projects for achieving the objectives of ‘Haritha Kerala Mission’. Haritha Kerala Mission and Science & Technology Council will lead the new entrepreneurial initiatives to create Green Employment for encouraging Green Technologies.