CEO dance video goes viral to motivate young voters

Thiruvananthapuram: In a novel initiative to motivate youths to vote for April 9 assembly elections in Kerala, a lively dance video featuring chief electoral officer Rathan U Kelkar has gone viral on social media.Chief Election Commissioner of India Shri Gyanesh Kumar launched the video in Kochi earlier. The one-minute and 33-second video shows Kelkar dancing on the seashore with top officials involved in the conduct of elections, including Thiruvananthapuram district collector Anu Kumari and assistant collector Sivasakthivel. Sarin S S, undersecretary, election department, and BLOs Sathyabhama, Anagha Sajikumar, Manasa R B, Devika Anil, Deepa L, Aneesh M S, Abhijith and Ashwin joined the beachside dance, enlivened by rhythmic orchestra. The lyrics go like, "This is your vote and our state needs your vote….one goal can change the game, and one vote can alter the fate……" The link to the dance video is www.facebook.com/share/v/1BcXoe6Ky1/ As part of enhancing voters' participation, Election Commission of India launched a slew of programmes and riveting campaigns across Kerala.