This story is from May 07, 2011

Beeline at jewellery stores this Akshay Tritiya

Come Akshay Tritiya and people throng jewellery stores to buy gold and diamond jewelleries.
Beeline at jewellery stores this Akshay Tritiya
THANE: Come Akshay Tritiya and people throng jewellery stores to buy gold and diamond jewelleries. There's nothing wrong in saying that jewellers are nothing less than a next door grocery shop. Yesterday morning, on Akshay Tritiya, we noticed that the jewellery stores were crowded with people making beeline to make payments. This certainlyshows that people are ready to splurge and occasions like Akshay Tritiya is justa reason for them. This Akshay Tritiya we noticed that people were really eagerto buy/ purchase gold and diamond jewellery. There were huge lines and queues tomake payments. A scene in a retail outlet of a posh jeweller lookedlike a garment store that had a huge SALE board outside and people barging in.Also the non resisting offers thrown by the jewellery owners were something thatwooed every customer. Even a small discount of 50 per cent off in the makingcharges was looked upon by the customers. A surprising element thisAkshay Tritiya was where a leading jeweller in Thane had organised stalls in abanquet hall for the sale and payment of gold and silver coins. Since there arenot many options in choosing the gold coins, they had chosen this option, whichmade sense to many. As Akshay Tritiya being a working day, not many people hadmuch time on their hands.
Keeping the gold coins on display to give customer anopen option to choose from looked like a sensible option, as people came saw andchose what they wanted to pick up depending on their budget. This particularjeweller had also arranged several counters for collection of payment in thebanquette hall, so that people don't have to wait much in the queue.A lady in one of the stores shared, "This Akshay Tritiya I havedecided to buy something special and what better than a diamond jewellery. Sincethey say that what you purchase on Akshay Tritiya only grows and multiplies andnever ends. I want my happiness to last forever, which I have got after buyingthis delicate diamond." The stores in and across Thane have stockedup several gold coins and bars for sale, as people are preferring them. But atthe same time there are customers who have come with particular choices ofpicking up certain things. With yet another day of festivities,people in the city and all across the nation will make the most of this occasionwhen the gold prices have slightly dipped.

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