Gold shines bright on Akshay Tritiya

RANCHI: Showrooms dealing in cars, jewellery and electronic goods brimmed over with shoppers on Tuesday, the day of Akshay Tritiya. On this occasion, it is considered auspicious to make an investment either in gold or silver for everlasting prosperity.
According to the Puranas, it is said that on Akshay Tritiya, Veda Vyasa, along with Ganesha, started writing the great epic Mahabharata.Traditionally, the birth anniversary of Lord Parasurama, the sixth incarnation of Lord Vishnu, is also celebrated on this day. Special pujas are offered to Lord Ganesha and Lakshmi.
People also take a holy dip in the river and do charity. Shopping, however, takes on a new dimension because of the various offers. Shankar Prasad, a shopper at a jewellery shop, said, "I will be buying a gold chain today. It will be an investment and something auspicious."
People were also seen buying electronic goods, vehicles, land and houses. Many shops offered lucrative deals to win over customers. While some gold sellers waived the making charge, some offered free gold or silver coins along with purchases of a particular amount. Praveer Tulsyan, a jewellery shop owner, said, "We are doing away with the making charge of gold and diamond jewellery. We had more than 300 customers."
Offers were not just restricted to jewellery shops, even car and electronic goods showrooms gave special discounts. Sunil Suneja, an electronic goods shop owner, said, "We are offering a discount of 10%." A huge sale of cars and two-wheelers was recorded in the city. Sukhbeer Singh, sales manager of an automobile company, said, "We have delivered 30 cars that were booked for this day. Our Akshay Tritiya incentive is free accessories."
Post offices were not to be left behind either. They sold gold coins till six in the evening with a discount of 6%.
Ranchi: The streets of the city were choc a bloc with shoppers on Tuesday as people came out of their houses to buy gold, silver or electronic goods on the auspicious day of Akshay Tritiya.
Akshay Tritiya, marks the beginning of the "satyayug" - the first of the four yugas. According to the Puranas it is said that on the day of Akshay Tritiya, Veda Vyasa along with Ganesha had started writing the great epic Mahabharata. The day is also traditionally the birthday of Lord Parasurama, the sixth incarnation of Lord Vishnu. People conduct special worships on this day, bathe in holy rivers, do charity work and worship lord Ganesha and Laxmi on this day.
It is said that buying something new, specially gold or silver and making a starting some new work on Akshay Tritiya is auspicious and and hence many people were found shopping on this day. Shankar Prasad, a shopper at a jewelry shop said, "I will be buying a gold chain today as it is said that if we buy something on Akshay Tritiya it pays rich dividends."
People were also seen buying electronic goods, vehicles, land or houses, makeup products and reading material on the day according to their sun sign. As a result many shops had come up with various offers to lure the customers. These offers included discount on jewelries and making charges and free gold and silver coins on shopping over a particular amount of money. Praveer Tulsyan, a jewelry shop owner said, "We are not taking making charge on gold and diamond jewelries as a part of special offer for Akshay Tritiya. Since morning we have had more than 300 customers."
Offers were not just restricted to jewelry shops but even the cars and electronic goods showrooms gave special discount for the day. Sunil Suneja, an electronic goods owner said, "We are offering a discount of 10% for our customers and are trying to provide everything on customers' demand."
A huge sale of cars and two wheelers was also observed on the day. Sukhbeer Singh, sales manager of an automobile company said, "We have delivered 30 cars that were previously booked for this day and some more people came today to buy cars. We are offering free accessories on the sale of cars."
The post offices of the city were also selling gold coins till six in the evening with a discount of 6% on this auspicious day.