From Lohri flames to Sankranti rituals, milk and curd sales surge in Ranchi

Ranchi: Ranchi wore a festive look on Tuesday as markets reported a sharp rise in the sale of milk and curd, driven by preparations for Lohri and the upcoming Makar Sankranti festivals. Traders said demand picked up from Monday onwards, with households stocking essentials linked to traditional rituals and celebrations.

According to dairy officials, Makar Sankranti remains one of the biggest drivers of milk and curd consumption in the city. Amritesh Kumar, assistant general manager of Medha Dairy, Ranchi, said, “Compared to last year, we have seen a 25 to 30 percent increase in sales this year. Between Jan 12 and 15, demand rises almost three times, so production and distribution are planned in advance.”

He added that distributors also make advance payments during the festive window to ensure an uninterrupted supply. “On a normal day, curd sales are limited, but during Makar Sankranti, curd demand goes up to around 80,000 kg. Milk sales today touched nearly 3.5 lakh litres,” Kumar said, attributing the surge to the widespread use of milk and curd in ritual offerings and festive meals.

Alongside Sankranti preparations, Lohri celebrations added to the festive buzz. Sanjhi Lohri was celebrated at community venues including Lala Lajpat Rai Community Hall, outside the Metro Gali gurdwara and in parts of Upper Bazaar.

“Lohri is about togetherness and sharing happiness. People come together around the bonfire, offer tilkut, revdi and popcorn, and celebrate with music and dance,” said Navjot Alang, who participated in community celebrations.

“We celebrate Lohri with neighbours and Makar Sankranti with family rituals. Markets are crowded but the mood is cheerful,” said Rakesh Verma, a shopper in Upper Bazaar.