This story is from November 09, 2020
Chinese product boycott pushes diya sales in Bokaro
Bokaro: With the chorus for a boycott of
Speaking to TOI, a few potters said the much-needed “vocal for local” clamour has also pushed their sales up before the festival of lights.
Some potters have also installed electric charkhas to increase the production of diyas to meet the demand.
“Not only earthen lamps, but other decorative items made of clay are also in huge demand this time. Elderly people mostly prefer traditional simple diyas while the younger ones are demanding designer and decorative ones. We have brought diyas of a wide range to serve everyone’s choice,” said Nimai Chandra, a potter, who has set up his stall in front of the Church in Sector-IV.
“For Hindus, light is the symbol of knowledge, wisdom, goodness, happiness, peace, truth and prosperity. Thus, lights play an important role in Diwali. The Chinese lights, which till last year had dominated the market, are being ignored by the residents this year. Residents have also realised that earthen lights help in lighting the spiritual path,” said Dasrat Pandey, a priest.
“No more Chinese bulbs, we will go for the tradition diyas,” said Ruby Aggarwal, a resident of City Centre who came to purchase diyas at a roadside stall.
Alok Pandit, a wholesaler of designer diyas, said the sales have increased this year. Designer diyas are available from Rs 5 to Rs 500 and above. Diyas made of ceramic, brass, copper, steel, and even gold and silver are available in the market.
Anjali Sinha, a resident of Sector-3, said, “I found the diyas with deities in them very attractive. Other varieties of diyas, including pan, mangal kalash and others are also attractive.”
Sandhaya Sinha, an instructor of Art of Living, said, “Covid-19 has taught us many things. One is that we should stick to our culture and celebrate Diwali traditionally without Chinese bulbs. Our potters have immense potential and their diyas are the best.”
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Chinese
products growing louder, the movement ahead of Diwali has come to the aid of makers of earthen lamps or diyas inBokaro
. Many, riding piggy on the sentiments, hope for a better business this year.Some potters have also installed electric charkhas to increase the production of diyas to meet the demand.
“Not only earthen lamps, but other decorative items made of clay are also in huge demand this time. Elderly people mostly prefer traditional simple diyas while the younger ones are demanding designer and decorative ones. We have brought diyas of a wide range to serve everyone’s choice,” said Nimai Chandra, a potter, who has set up his stall in front of the Church in Sector-IV.
“For Hindus, light is the symbol of knowledge, wisdom, goodness, happiness, peace, truth and prosperity. Thus, lights play an important role in Diwali. The Chinese lights, which till last year had dominated the market, are being ignored by the residents this year. Residents have also realised that earthen lights help in lighting the spiritual path,” said Dasrat Pandey, a priest.
“No more Chinese bulbs, we will go for the tradition diyas,” said Ruby Aggarwal, a resident of City Centre who came to purchase diyas at a roadside stall.
Alok Pandit, a wholesaler of designer diyas, said the sales have increased this year. Designer diyas are available from Rs 5 to Rs 500 and above. Diyas made of ceramic, brass, copper, steel, and even gold and silver are available in the market.
Sandhaya Sinha, an instructor of Art of Living, said, “Covid-19 has taught us many things. One is that we should stick to our culture and celebrate Diwali traditionally without Chinese bulbs. Our potters have immense potential and their diyas are the best.”
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