Pune rail div seeks sponsors for stations

Pune: The Pune railway division has started approaching various parties for the co-branding, semi-branding and semi-naming of as many as 71 stations under its wings.“The plan is in accordance with the Railway Boards’ vision and aims at generating non-fare revenue. If a company shows interest in a particular railway station, its title will be allowed to appear before or after the railway station’s name” a railway official said.“For example, if the Pune station is picked by a party named ‘X’, the company’s name or logo would be used wherever Pune station is mentioned by the railways,”the official said. — Joy Sengupta