Oxxy to launch India’s first health channel in Aug 15

Nagpur: Oxxy, India’s largest healthcare network is all set to launch the country’s first health channel.

Oxxy been in the news with its Swastha Bharat initiative and world record of screening 1 million people on the same day. Besides, it has a network spread across 1,500 Indian cities and screened more than 12 million people in one year.

Oxxy Healthcare director Pankaj Gupta said, “Our network partners and beneficiaries always needed this initiative. We were framing the basics so that our audience gets what they always aimed for. With the launch, we are totally focused on our concept of awareness and educating the masses on healthcare aspects and platforms.”

The channel will air unscripted content generated by the in-house team which has a clear vision to show the health reality on television. This channel will target all from inception to death with focused programmes on ayurveda, allopathy and homeopathy.

There would be programmes on advanced healthcare technology, exercise and fitness, transparency of insurances, live panel of doctors for discussions, Q&A with viewers, hospitals facilities competition, development of human body, increase in life span, quiz shows etc.

“Rising health issues is the key reason to enter the broadcasting industry. I am sure we will make a revolutionary change in the broadcasting platform to look beyond commercial and entertainment,” added Gupta.