MUMBAI: The 60th Britannia Filmfare Awards 2014 ceremony will be held on January 31, 2015, at Yash Raj Studios in Andheri. This year, the awards have forged a new partnership with Britannia.
On Sunday, actor
Priyanka Chopra joined Varun Berry, managing director of Britannia Industries Ltd, and Tarun Rai, chief executive officer of Worldwide Media, the publishers of Filmfare magazine, for a formal announcement.
“Britannia is happy to announce its association with the Filmfare Awards 2014 as title sponsor. The event will bring together two things that every Indian loves, good food and good cinema,” said Berry.