Edition
IN
TOI logo

TOI

Today's ePaper
Trending
This story is from April 11, 2009

Film strike takes toll on hoarding biz

Meena Iyer / TNN / Apr 11, 2009, 01:50 IST
Share
AA
Text Size
  • Small
  • Medium
  • Large
Follow us
The strike in Bollywood has spelt bad news for Mumbai's hoardings, with many of them going empty.
Film strike takes toll on hoarding biz
MUMBAI: The strike in Bollywood has spelt bad news for Mumbai's hoardings, with many of them going empty.
Prabhat Chaudhary of Spice, who handles marketing for Bollywood films, says producers aren't taking any bookings for television spots, outdoor hoardings and print campaigns. "This is the collateral damage because of the film strike. Producers usually start advertising five-and-a-half weeks before the release of a new film,'' he said.
D S Mittle & Sons director Anup Mittle, head of the firm's hoarding/radio campaigns, also blamed the season for slow bookings.
1x1 polls
"Ad budgets have been trimmed but it is also a fact that the summer/monsoon season is a slow period for outdoor advertising,'' he said.
"Fewer films are being released and that has hit the industry,'' Sabina Shaikh of Bright Advertising added.
author
About the Author
Meena Iyer

Meena Iyer is Editor, Bombay Times and a film critic for the Times of\nIndia. She's a veteran movie journalist - friend of the actors, confidante\nof the actresses, a champion of scoops on what's hot and what's not in\nBollywood. At home, she enjoys her cuppa Madras 'kapee' more than the\nEspresso in shopping malls or 'cutting chai' on film sets.

End of Article
FOLLOW US ON SOCIAL MEDIA

Hot Picks

TOP TRENDING

Trending Stories

In City
Entire Website
logo
About usCreate Your Own AdTerms of Use and Grievance Redressal Policy Privacy policyAdvertise with usRSSNewsletterFeedbackePaperSitemapArchives

Other Times Group News Sites

The Economic TimesHindi Economic TimesNavbharat TimesMaharashtra TimesVijaya KarnatakaTelugu SamayamTamil SamayamMalayalam SamayamI am GujaratTimesPointsIndiatimesBrand CapitalEducation TimesTimes FoodMumbai MirrorBangalore MirrorMX PlayerHindi Podcast

Popular Categories

HeadlinesSports NewsBusiness NewsIndia NewsWorld NewsBollywood NewsHealth+ TipsIndian TV ShowsCelebrity PhotosTechnology News

Hot on the Web

Deepika Padukone HouseDiljit DosanjhStree 2 CollectionVitamin B 12Weight GainVitaminsKanjeevaram SariAgra Heavy RainSister ShivaniDarlington Michaels Death News

Top Trends

Moin KhanShreyas IyerJurgen MullerTravis KelceVande MetroYuvraj SinghTech LayoffsShannon SharpeIND vs PAK Asian Champions LiveKolkata Doctor Rape CaseVinesh PhogatDalit Boycott KarnatakaPM ModiHaitian Immigrant OhioMichaela DeprinceJonty RhodesLive Cricket Score

Trending Topics

World Largest HorseEID WishesGreen Apple BenefitsPriyanka Chopra TattooKottukkaali OTT ReleaseNarendra ModiGhaziabad Juice SellerHair LossSudha MurtyMalayalam ProducersIndia's Best Dancer 4Simi GarewalDilli BabuIndian National ParksLaung BenefitsVikas SethiApple iPhone 16Donald TrumpAadhar Card UpdateWordle Answer

Living and entertainment

ETimesTravel DestinationsCricbuzz.comTVLifestyleNewspaper SubscriptionFood NewsTimes PrimeWhats Hot

Services

CouponDuniaTechGigTimesJobsBollywood NewsTimes MobileGadgetsCareersColombia

Latest News

New season begins with renewed hope for BlastersPremier League: Erling Haaland hits another two in Man City's come from behind win over BrentfordMeerut building collapse: 3 dead; rescue operations continueDon’t rethink pink. Plane truth is we need women-friendly seatsWWE NXT Star Reunites With Father At TNA Victory Road'Nafrat ki dukaan pe ...': PM Modi attacks Congress over 'brutality' in USKashmir will soon get a government, but those blinkers are going to stay‘There is no affordable transport currently, the biggest problem in Goa is taxis’IIM Jammu hosts 'Fostering Academia and Industry Partnerships' event at BengalaruMP Bharat, TDP Andhra President Srinivas promise action to safeguard protection of steel plant workersLiverpool slump to shock 1-0 home defeat by Nottingham ForestHimanta urges banned ULFA(I) chief not to indulge in activity jeopardising future of Assam's youthActivists complain as showroom burns old papers; NMMC penalizes Rs 250 onlyVinith Venkatesh scores in ISL debut as Bengaluru FC edge past East BengalJitendra Jorwal takes charge as new Ludhiana deputy commissioner, vows seamless delivery of servicesGeorge R.R. Martin praises 'A Knight of the Seven Kingdoms' spinoff after criticising 'House of the Dragon'Ananya Panday urges all industries to form Hema Committee': 'Clearly, no one else is doing it but women''Hindi must be made acceptable, not imposed'
Copyright © 2024 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service